About Us
About Our Clients
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Clinically proven...
We've just completed the first phase of a branding and web project for a local Acupuncture clinic.
Click here for a quick case study on the marketing strategy we developed.
"Stop - I've got too much business!"
A quick case study on the handyman's business we helped to launch
- and how within 6 months he had more work than he could cope with, thanks to a clear
branding and communications strategy.
Why We're Here
Ah, the age-old question that has troubled philosophers for years. Fortunately for our business, we knew - even before the
company was "created" - what it was we wanted to do. With over 20 years experience in developing marketing
campaigns in successful large organisations, Robin Gofton set up the Spice Marketing Consultancy to help small and medium-sized
businesses to market themselves more effectively. Not necessarily by spending more money, but by spending what marketing
budgets they do have in a smarter way.
We believe there are three key areas where we can really help your business:
- Marketing Strategy
By understanding the problems you face and the goals you have for your business, we will work with you
to develop marketing strategies specifically designed to help achieve your objectives. We don't believe in
"off the peg" marketing programmes. Every business faces different challenges (whether it's
improving profitability, building awareness of the company name, getting more people to try your product or
service for the first time, or getting existing users to buy more often, for example); we work with you
to design tailor-made programmes for specific objectives.
- Brand Positioning
Helping you to define how and why your product or service is different from your competitors is key to
a successful marketing campaign. Differences may be small - they may even be more "perceived" than
real - but if we can encapsulate in a few words what sets you apart from your competitors, we are halfway
to building a more successful and sustainable business.
- Marketing Communications
Once we have worked with you to define what differentiates your business from your competitors, we can then
start to build a more effective communications programme, developing the most motivating message and defining
the most cost-effective means of getting that message to your target audience.
For more detail on the services we offer and the experience we have, please read more under
"What We Do" and
"How We Do It".
Our Story
Every brand needs a story – this is ours.
It starts - rather unexpectedly perhaps - with dead chickens. Dozens of dead chickens, all plucked, packaged and lined up on a supermarket shelf.
Not very exciting, not very inspiring. Not even very appetising. Nothing that would attract you to buy one over its neighbour.
Take those same dead chickens and flavour them with some spices, and you can end up with an almost endless variety
of different tasty dishes, from Tex-Mex to Indian, from North African to Malaysian, each with hundreds of further
variations. People say that variety is the spice of life; we prefer to think that spice adds some variety to life.
Without it, everything just looks, smells and tastes the same (like chicken!).
Now take a look at your business. Is it just another “dead chicken” sitting on its shelf, hoping that somebody will
one day choose it over its almost identical neighbours?
That's where Spice Marketing can help. By helping to gain a clearer understanding of who your customers
(current and potential) are, and what it is they're looking for. Why they're looking for it.
How they're looking for it. Where they're looking for it.
By helping you create your own "spice story" for your business or brand, to differentiate you from your competitors.
By finding the optimum message to communicate with your customers, and the ideal vehicle for getting that message across.
